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Francesca Panetta

Francesca Panetta

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SWS Advisory Board 2020
Francesca Panetta is an immersive artist and journalist. She uses emerging technologies to innovate new forms of storytelling that have social impact. She currently works as Creative Director in the MIT Center for Advanced Virtuality.

Previous to MIT, she worked at the Guardian for over a decade where she pioneered new forms of journalism including interactive features, location-based augmented reality, and virtual reality leading the Guardian’s inhouse VR studio. In 2011, she pioneered a series of locative audio guides using the GPS on smartphones. She's interested in the way sound changes your perception of the real world.

Her works have won critical acclaim - receiving awards around the world, and touring the White House, Tribeca, Cannes, Sundance, and more.

She was a 2019 Nieman Fellow at Harvard University.
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zig-zag walking

A kind of attitudinal or intentional walk in which one chooses a zig-zag pathway, choosing a feature in the environment to walk towards and changing chosen feature and direction at will. A way to subvert prescribed directionality, and view, of built urban pathways.

Added by James Cunningham

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