Originally from Bulgaria, Natalia lived in New York, where in the early 2000, she co-founded FLUX Art Space – a pioneering art organization that commissioned and produced long-term art projects, claiming the intersection of art, technology, and civic engagement. In the beginning of her career, Natalia worked at MoMA PS1 and Clocktower, both located in NYC.
Ivanova is the recipient of numerous prestigious awards in recognition of her contributions to the art and culture field. Her essay "Reframing the Value of Art and Fair Labor in the Context of a Sharing Economy" was published by the Journal for Aesthetics & Protest, Shareable.net and Project Kalahati.
She holds a BA in Criminal Justice, MA in Art Market, and MBA in Media Management.