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Sliced Bread

25 Feb, 2024

We are not great fans of sliced white bread, but its popularity has hardly dimmed, even though artisan seeded loaves are now all the rage. So what were the origins of the phrase "the best thing since sliced bread"? Was it a slogan thought up by a baker, or someone working at the fictional ad agency of Sterling Cooper from the TV series "Mad Men"?

Sliced bread was actually first introduced in 1928 by Otto Frederick Rohwedder from Davenport, Iowa, who invented the first loaf-at-a-time bread slicing machine. However, the first record of the idiom is thought to be in 1952, where the famous comedian Red Skelton said in an interview with the Salisbury Times: "Don't worry about television. It's the greatest thing since sliced bread".

So why have I started a weekly newsletter, writing about bread? Maybe I was thinking that an unusual subject line appearing in your inbox, would make you read the news contained here within - I hope so. For what has been announced this week is for walking art probably the best thing since sliced bread. I can probably throw in a few more clichés: walking art is on the rise, there's more dough in walking art, yet all I ask is you use your loaf and join Tuesday's café to get to the crust of the matter - we kneed you there!

Walking Arts and Local Communities (WALC) is a co-funded 4 year project by the EU Creative Europe Cooperation grant, that is going to benefit walking artists across the globe (not just within the EU), that my colleague Geert Vermeire craftily captured in the phrase: "WALC – a new future of walking arts – the largest cultural investment putting walking arts on the map".

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2024-02-28 21:00 · Online
Walking America is a quarterly series of conversations that brings together American writers whose books share common themes. Introduced by Ann de Forest, Christine... Keep reading

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2024-02-27 19:00 · Online
Following the announcement of “WALC – a new future of walking arts – the largest cultural investment putting walking arts on the map” we are delighted to have as Café guests representatives from each of the consortium partners who put together the successful EU funding application for the Walking Arts and Local Communities project. With

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2024-02-27 19:00 · Online
Following the announcement of “WALC – a new future of walking arts – the largest cultural investment putting walking arts on the map” we are delighted to have as Ca... Keep reading

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Walking and talking (often employed during a walkshop).

Added by Stephen Hodge

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